A club must offer distinctive reasons for members to join. Programs and events should be designed to reflect a balance of the following objectives:
• Professional development, education, and intellectual stimulation
• Networking, mentoring, and professional peer support
• Social interaction and entertainment
Tailor your events and programs to your membership base. Your staff liaison can help you analyze the demographics of your region or affinity or determine if a survey of your member base would help determine programming needs. Charging a higher non-member price can drive membership and significantly increase the event’s revenue.
Events should be planned in advance to allow for adequate promotion and an appropriate variety. Emphasis should be placed on quality of events over quantity, and programs should provide value to attendees.